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First Horizon Bank
Date
April 4, 2024
Project type
Sales Management
Role
Parts: Title, IV, VI C/D
Course
MKTG 459
This project explored the sales strategies for promoting First Horizon Bank's Small Business Administration (SBA) 7(a) loan program. The team analyzed various aspects of the sales process, including developing relationship, product, and customer strategies. The aim was to highlight how personalized support and efficient processes can position First Horizon as a preferred SBA lender.
My Contributions:
Title Creation: Developed a compelling title for the project report to encapsulate its focus.
Developing a Product Strategy: Highlighted the features and benefits of SBA loans, emphasizing personalized support and flexibility for small business needs.
Presentation Strategy (Parts VI C/D): Formulated strategies for creating effective group and individual sales presentations, ensuring alignment with customer needs. This included designing frameworks for achieving good social contact and structuring impactful business meetings.
The project underscored the importance of tailoring sales approaches to meet client-specific goals while maintaining long-term relationship-building principles.
