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Wilkinson Law Firm Presentation
Date
April 18, 2024
Location
Spartanburg, South Carolina
Project type
Marketing Research and Design Presentation
Role
Parts I (E), II (E/F/I/J/K), VI
Course
MKTG 352
This presentation visually articulates Wilkinson Law Firm's marketing objectives and action plans. It highlights the firm's competitive advantages, SWOT analysis, and customer demographics, while presenting actionable strategies for digital transformation and community engagement.
My Contributions:
Creative Design and Media Recommendations: Proposed integrating visually cohesive traditional and digital media, including Google Ads, bus posters, and business cards with QR codes. Emphasized a unified campaign message, "Take Control of Your Financial Future," promoting bankruptcy as a positive step.
Interactive and Social Media Strategy: Suggested boosting social media activity, hosting live Q&A sessions, and using SEO/SEM to rank higher in searches. Advocated for increased client engagement through testimonials and case studies on digital platforms.
The presentation showcases Wilkinson Law Firm as a forward-thinking provider, combining traditional expertise with modern outreach to connect with its audience effectively.
