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First Horizon Bank Presentation
Date
April 4, 2024
Project type
Sales Presentation
Role
Designer, Spokesperson
Course
MKTG 459
This presentation introduced First Horizon Bank's SBA 7(a) loans, designed to support small business growth with flexibility and efficiency. It outlined the bank’s streamlined application process, loan benefits, and strategies for navigating the complexities of SBA lending.
My Contributions:
Developing the Visual Narrative: Assisted in translating written strategies into an engaging visual format, emphasizing the flexibility and customer-centric approach of First Horizon Bank.
Strategic Slide Content: Focused on integrating key points from the product and presentation strategy into slides that effectively communicated the benefits of SBA loans to potential customers.
Supportive Communication: Ensured the presentation captured a cohesive tone to resonate with both internal stakeholders and external clients.
The presentation effectively communicated how First Horizon's SBA loan offerings align with the financial needs of small businesses while fostering trust and collaboration.
